Taapsee Pannu's Journey: Finding Authenticity Beyond Social Media
Social media. It’s become this massive part of celebrity life for so many people now. Film promos, public appearances—all that stuff. But actor Taapsee Pannu recently stepped back from all that constant online noise. She chose to focus on things outside the screen.
After taking a break, she’s come back to digital platforms, sure, but there are definitely mixed feelings about what comes with it.
She reconnected with followers by actually asking them what they wanted to see from her. Speaking to HTCity, Taapsee admitted this whole shift started last year and was purely personal.
“I didn't announce I was slowing down online,” she said. “That was just for me, not my work.”
She explained the detox wasn’t easy. It felt like always chasing trends. It was exhausting. She wanted to actually live life instead of constantly checking feeds.
To make it easier, she pulled the apps off her phone entirely. Only glancing at them on her iPad now.
“I used to check maybe once every three days or less,” Pannu told us. “Living real life became addictive.”
There’s this idea actors shouldn't expose themselves too much. Otherwise, why would people bother going to the theater to see you? That logic stuck with her.
The time away also helped clear up the mental space she felt was eaten up just maintaining a digital profile. It brought questions, though. People noticed she was gone.
“I felt like my day kept evaporating,” she said. “The questions were weird—you know, ‘are you okay? where did you disappear to?’ It seemed like people only saw movies and brands on her feed. Why weren't you posting?”
But there’s the other side. Staying quiet had professional consequences too. She was repeatedly told that brands actually prefer celebrities who are super active online.
“I was told brands want visibility,” she said. “If you don’t post enough, they won’t associate with you.” It sounds ridiculous sometimes.
She pushed back on this idea. If a brand comes to her, they come for her , not some online template. “If I have to be like someone else just to get paid, what’s the point?”
The core of it seems to be authenticity . She firmly believes that while social media is useful in entertainment, it shouldn't destroy being genuine.
“Authenticity shouldn’t be sacrificed for algorithms,” she stressed. It’s a hard line for her.
Right now, she’s in Denmark. Spending time with her husband Mathias Boe and family after finishing work commitments back in India. The timing felt right because film shoots slow down during the summer.
Summer is perfect there. Not many big shoots happen when the weather is bad. She wrapped things up and came here.
Away from Mumbai’s relentless pace, she says she just focus on normal stuff now. Cooking, gardening, keeping fit, cycling to buy bread. Doing it all herself helps her feel real.
She hasn't hired a social media team either. She manages everything independently. It makes her wonder what followers actually expect of her presence online.
“I don’t have the bandwidth to pick 50 photos and choose one,” she admitted. “I wouldn't spend money on a team.”
If she needs engagement, she just posts pictures from glam shoots. It’s the easy shortcut. But she already does those for films and brands. She wants that uniqueness to stay.
Her approach now is raw. Unfiltered. Not perfectly put together. There are days she doesn't want to post at all. Other days, maybe a random picture of flowers because she loves them. Still figuring out how to get used to posting again. Family makes fun of her constantly—she can never find her phone. So pulling it out and snapping a photo is something she has to rebuild.
Looking at the whole digital world now, she finds it overwhelming. Especially with all those huge publicity campaigns running around. There’s good stuff, bad, ugly. You can no longer tell what’s just PR spin anymore. Paid PR cuts through everything. If you follow someone, you should know them as a person, not what they are paying for you to consume. It’s a black hole that sucks you in. Takes real mental strength just to scroll without getting pulled under.
Written by Gree News Team — Senior Editorial Board
Gree News Team covers international news and global affairs at Gree News. Our collective of senior editors is dedicated to providing independent, accurate, and responsible journalism for a global audience.
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